![]() The following are considered negative factors. *This is a particularly strong signal which will boost your reputation greatly* Not Junk – If the recipient moves your email out of the junk folder to the inbox. ![]() Reply – If the recipient actually responds to your emails. Open – If the recipient frequently opens your campaigns. Racking up good points will help your campaigns overall. Most major email providers track this data for outgoing emails. The following are considered positive factors. These days spam filters are very advanced and the major email providers like Gmail, and Outlook have very sophisticated methods of looking at your previous interactions with the recipients. Phrases like free weight loss, buy now and double your income were triggers for spam filters. They analyzed the content of the email and determined if it would pass or not based on the words found. In the past, spam filters were very simple. ![]() This process can land your emails in the spam folder or reject them completely, erasing them without a trace. In order to protect institutions and their employees from spam and harmful phishing attacks, they analyze incoming emails and decide which will reach the inbox and which won’t. Spam filters are the guardians to the fortress that is your client’s inbox. What are Spam Filters and how they Work Against you ![]()
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